what if

technology drove revenue?

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Most leaders have a simple expectation: technology should make their business better.


Faster.
More profitable.
More secure.
More efficient.

But that’s not what they’re experiencing.

Instead, leaders are stuck with skyrocketing costs, confusing vendor pitches, overwhelmed IT teams, and tools (or people) that over promise and under deliver. The more they spend, the less clarity they have, and the water just gets muddier every time you ask.

Technology should be a multiplier, not a headache.

That’s where I come in.

Hi, I’m Ross Jordan

Nerd Herder, AI Sherpa, and Trusted Executive Advisor

I built Ancoring for leaders who are tired of wasting money on tools or outside organizations that don’t perform and teams that cannot get out of their own way or couldn’t deliver on their best of days. My skillset sits at the intersection of delivering technology successfully, architecting future focused strategy, Compliancy with Cyber Security, Artificial Intelligence, and Executive Leadership — and my goal is simple:

Help you make better technology decisions that generate real results.

I don’t show up to sell software.
I don’t compete with your IT team.
I don’t bury you in jargon.

I help you understand what you have, what you need, and what will actually move your business forward, then I walk with you as we make it happen.

Why Leaders Choose Me

  • Because I don’t show up with a sales pitch. I show up with clarity.
  • Because I speak "business," not buzzwords.
  • Because I partner with your team instead of competing with them.
  • Because I make technology understandable, secure, profitable, and surprisingly exciting again.
  • Most of all, I care about your success as much as you do.

Companies I've Worked With

Boeing
Boeing Space
Northrup Grummun
Learjet/Bombardier
Raytheon
Textron/Cessna
Southern Cal Water District
NASA
Intuitive Machines
Sierra Space
Cargill
Koch Industries
Flint Hills Resources
Sigma IT
Schlumberger
Natronix – Perth Austrailia
Waste Management
Exxon
BP/Shell
State of Texas
State of Kansas
State of Colorado
State of California
DoD - Department of the Navy
DoD – Coast Guard
The Alamo 

A Background Built for the Problems You’re Trying to Solve

I have spent decades guiding technology and security decisions for global enterprises, federal governments, and mid-market companies that needed to move faster than their resources allowed. Throughout my career, I’ve been:

  • A CEO, COO, CRO, and CIO
  • A fractional CIO, CAIO, and CDSO to companies that needed clarity, not complexity
  • A strategist trusted by federal agencies, aerospace organizations, and some of the most advanced engineering environments in the world
  • A builder of patented technology used from oil and gas to naval operations to deep space programs
  • An advisor invited to help a multibillion-dollar organization build responsible, profitable AI solutions
  • A guide for executives who “hate technology” but love results

The constant theme?

I demystify technology and guide you to clear outcomes that impact and compound your company revenues.
Let's Talk

Who I Am Outside of Work

I’m a Kansas kid at heart, someone who loves the mountains, fly fishing, challenging hikes, wineries, waterfalls, and snow-covered trails in Rocky Mountain National Park.

I’m also a classically trained pianist and a professional tenor who has performed in cathedrals across Europe. Before all of this, I began my career as a DEA agent (yes, I have stories). These chapters shaped me, but I do this work because I genuinely love helping people.

Relationships matter more to me than revenue. Always have.

My mantra is simple:

Have fun. Make money. Make a difference.

Ready To See What Your Technology Is Really Capable Of?

Prove that tech can deliver. It's time to uncover ROI, not regret.

No jargon. No pressue. Just a real conversation about how to make technology work for you, not against you.